Who I Work With
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I work with you and your organization when you want to grow revenue from your music assets but do not have dedicated leadership focused on monetization, financing, and expansion.
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You want to achieve measurable revenue growth without investing in full-time resources or pulling away from running your business.
This applies whether you are a label, publisher, artist or manager with control of a catalog, an investment firm with exposure to music IP, or a company outside the music industry that depends on music for content, marketing, or user engagement.​​​​​​​​
Music Rights & Ownership
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Artists and managers who control their catalogs
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Labels
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Publishers
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Media & Entertainment
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Film and television production companies
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Gaming companies
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Streaming platforms
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Brands & Commercial Users
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Advertising agencies
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Brands using music for content, marketing, and user engagement
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Technology companies​
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Institutions & Investment
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Investment firms and funds with exposure to music IP
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Government agencies
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International cooperation organizations
Services Provided​​
I work as part of your team as an outsourced, fractional music revenue executive, similar to a VP of Sales or Chief Revenue Officer, focused on your music assets and rights.
I design and execute revenue strategies for your catalogs, publishing, and royalties while taking ownership of the operational work. This allows you to stay focused on leadership, vision, and growth while I manage execution inside your organization.
Revenue and Sales process Development
For your sound recordings and musical works, including sales strategy, deal pipelines, partner management, and reporting.
Export and International Market Development
To expand your revenue into new territories, secure partners, and manage cross-border rights and compliance on your behalf.
Music Publishing Strategy and Administration Optimization
To improve royalty collections, and rights acquisition strategy.
Catalog and Royalty Financing Strategy
Valuation analysis, deal structuring, and introductions to financing and investment partners aligned with your goals.
Licensing and Sync Strategy
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Film, television, advertising, gaming, or digital platform initiatives that require music.
​Expected Outcomes​
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You will typically see increased revenue from your existing music assets through structured monetization, improved cash flow through financing and royalty optimization, and reduced executive workload by placing revenue leadership and execution in capable hands aligned with your goals.
You also gain a stronger market presence, more diversified income streams, and repeatable systems that support your long-term growth rather than one-off wins.
How It's Done
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We begin by assessing your catalog, rights, revenue streams, and strategic goals so I can fully understand how your business operates.
From there, I build a custom revenue and monetization plan designed specifically for your music assets and your market position. I work as part of your team one or two days per week focusing on implementing the strategy directly, managing partners and deals, and installing systems, processes, discipline, and accountability in your organization.
All work is executed under a clearly defined scope of work with ongoing optimization based on performance, opportunities, and your evolving goals.
​Let's Talk!​
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Your Markets, Online Presence, Plans, Royalties.
When music matters to your brand, growth, or revenue, I deliver solutions that make an impact.
Take a look at my Key Services, reach out, and let’s work together.
